"The key difference between digital and static ads is that interactive features can more easily be included in a digital format. According to Dave Dickson of Adobe, “advertising in digital magazines can more effectively engage readers and create stronger purchase intention than similar static ads in print”
It could be said that print advertising is wasteful, due to its expense, and the paste up, throw away style it has. The internet provides world wide advertising at a much cheaper cost, and is digital, so it can be applied to any source of new media and can be anywhere in the world.
Due to the rise in mass media for example MP3's, tablets, androids the world of print becomes more believable and controversial about the future of the print industry.
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