I want to devise a campaign that promotes the world of print, and give faith to the industry that print will never become dead.
Due to the growth of online advertising and the platform it has provided, people are engaging and interacting with fun and exciting advertising, which is evident that the online medium is as powerful, if not more powerful than print. Although print campaigns are a vital part of advertising, the internet provides something fresh and new for consumers to engage with. which puts the edge over what print provides.
Print remains important for many contemporary graphic designers. For some, the very fact of spending so much time in front of computers makes print appealing and thus a good magazine or an engaging advertising campaign in the street is pleasurable. Such designers may enjoy also the different textures and scents of paper. It could be suggested that magazines, books, and other types of print was to eventfully die due to new media being introduced, it will be a great loss to the industry.
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